We ideate, develop and distribute high-impact digital media experiences, that deliver ROI. Think, the gamification of advertising meets next-generation attribution capabilities.

Capturing the hearts and minds of audiences - thru their hands, by taking a nonstandard approach of using Smart Digital Objects (Smart Media) that can be activated across any marketing campaign.

This is the evolution of Brand Innovation

A new

audience activation experience

powered by the


The evolution from 

Rich Media to Smart Media

Vatoms are Smart Digital Objects. Technically, they are Non-Fungible Tokens. (Yes, that’s a thing!) They are highly programmable and they live on the blockchain - making them fully trackable, reportable, and attributable.

PLUS, we added an AI framework making the Vatoms network aware (and REALLY smart!), and allows them to autonomously execute long-running code while also being sensitive to external triggers. 

Some types of triggers could include things like user interactions or geographic location (perhaps a time-based promotion is unlocked if the user enters into the brand’s retail location), last night’s football scores, local weather events, or trending #tags. The Vatom can change states and become a coupon or a promotion based on a specific trigger. The possibilities are limitless!

Our secret sauce, to bottling cool? The Vatom

Vatoms are Mixed Reality (AR+VR) & 3D enabled. Allowing a brand to connect with their audience in a unique and immersive way that is literally… out of this world!

Whether it be a brand's own 3D Crypto Coin that can be acquired using AR off of a Google Map, or a Digital Collectible that can be acquired by a user in a VR world like Second Life , it’s a mind-blowing experience for the consumer and a great way to make a lasting impression as an innovative brand.

The New 'Reality' of Engagement

We don't deliver impressions we distribute engagement - cross channels.

How do we get Vatoms into the hands of the right people?

First by targeting them one to one across our real-time bidding platform. Next we give the power to the people by allowing users to acquire a Vatom on any medium: mobile, TV, tablet, digital OOH, billboard, or print ad. Because these Smart Digital Objects are so engaging, addictive, shareable, and fun, users will want to share them with all their friends - making them viral!

Omnichannel Harmony

Find out how Fjallraven redefined user activation and engaged their most valuable customers in way that reinforced their company’s values.