We ideate, develop and distribute high-impact digital media experiences, that deliver ROI. Think, the gamification of advertising meets next-generation attribution capabilities.
Capturing the hearts and minds of audiences - thru their hands, by taking a nonstandard approach of using Smart Digital Objects (Smart Media) that can be activated across any marketing campaign.
This is the evolution of Brand Innovation
audience activation experience
powered by the
The evolution from
Rich Media to Smart Media
Vatoms are Smart Digital Objects. Technically, they are Non-Fungible Tokens. (Yes, that’s a thing!) They are highly programmable and they live on the blockchain - making them fully trackable, reportable, and attributable.
PLUS, we added an AI framework making the Vatoms network aware (and REALLY smart!), and allows them to autonomously execute long-running code while also being sensitive to external triggers.
Some types of triggers could include things like user interactions or geographic location (perhaps a time-based promotion is unlocked if the user enters into the brand’s retail location), last night’s football scores, local weather events, or trending #tags. The Vatom can change states and become a coupon or a promotion based on a specific trigger. The possibilities are limitless!
Our secret sauce, to bottling cool? The Vatom
Vatoms are Mixed Reality (AR+VR) & 3D enabled. Allowing a brand to connect with their audience in a unique and immersive way that is literally… out of this world!
Whether it be a brand's own 3D Crypto Coin that can be acquired using AR off of a Google Map, or a Digital Collectible that can be acquired by a user in a VR world like Second Life , it’s a mind-blowing experience for the consumer and a great way to make a lasting impression as an innovative brand.
The New 'Reality' of Engagement
We don't deliver impressions we distribute engagement - cross channels.
How do we get Vatoms into the hands of the right people?
First by targeting them one to one across our real-time bidding platform. Next we give the power to the people by allowing users to acquire a Vatom on any medium: mobile, TV, tablet, digital OOH, billboard, or print ad. Because these Smart Digital Objects are so engaging, addictive, shareable, and fun, users will want to share them with all their friends - making them viral!
Find out how Fjallraven redefined user activation and engaged their most valuable customers in way that reinforced their company’s values.
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